If you recently open Louis Vuitton’s site, you will surprisingly find Angelina Jolie is on the page! She is such a sexy and charming woman even if she didn’t wear anything on her feet. This Ad Campaign was photographed by Annie Leibovitz in Cambodia. I love the scene and the feeling that this image presents, which is so close to nature! In the photo, Angelina Jolie wears natural makeup and her own clothes as well as her beloved Louis Vuitton Alto Bag, showing a real Angelina Jolie. I think this shot must bring much more values for Louis Vuitton.
A picture taken 4 years was updated on Weibo.com (China’s Twitter), and up to today, it’s been forwarded 17,442 times and 3,276 comments has been made. It was taken when Louis Vuitton established its first outlet store in Nanjing, capital city in Jiangsu Province. The moral behind this picture is: Chinese people have gone crazy for luxury, and brands like Louis Vuitton is like veggies in a bazaar (affordable to all of us).
Statistics shows that, Chanel Beijing has generated a yearly revenue of 600 million USD from a single outlet store in Beijing, and the same is true with Louis Vuitton. Hong Kong, however, boasts the biggest sales revenue globally on a yearly basis, that’s 6 billion USD! The total sales of luxury products reached US$ 10.7 billion in 2010, 1/4 of the global market.
Here are some of the most desirable brands that people want the most in China, according to a toll: Louis Vuitton (95% of the candidates want it), Gucci (85%), Rolex (85%), Channel (80%), Prada (80%), Armani (75%), Dior (70%), Hermes (65%), D&G (60%), BMW (50%), to name the top 10. There are 2 fundamental reasons why people are so brandaholic in China:
1st, China has successfully topped Japan and become the world second largest economy. Despite the inflation that plagued the world, China still has a balanced growth in economic development. People are accumulating great wealth from high-tech based businesses like e-commerce, just to name one distinctive example. A larger volume of USDs and Euroes are flowing into China’s market, and eventually into Chinese people’s pocket. They have a greater power to purchase luxury products.
2nd, luxury brands symbolize their distinguished social status. In China, almost every celebrity has at least one Hermes Birkin, or a Patek Philippe watch, and iPhone is like a street-phone that you can see it everywhere you go. The Chinese people used to feel inferior after its door was bombed open by Western artillery, and sovereignty was partially lost. With hundreds of years of material depression, the Chinese feel now a great sense of pride, once they gain wealth through constant efforts. However, this can get into vicious competition between the rich and the not-so-rich, and the sole result is more and more people are buying luxury products to show off their wealth.
However, somehow, the trend for brands or brandaholic is a bubble that may burst anytime anywhere, without giving you a clue. Basically what I intended to say is, you need to be cautious because knowing where you stand is more important than following a tide blindly, and always ask yourself this question: is it what you really want?
The price increase this year involved the leading brands such as Louis Vuitton, Chanel, Dior, Burberry and many other luxury brands, the increase percentage ranging from 5% to 30%. It’s said that the main reason leads to the price hike was partially due to the raw material surging including leather and metal. Also, with the rapid increase of people’s living standard, luxury items are getting more obtainable and favorable for many people, which, to some extent, will cause a common phenomenon of supply shortage. Supply is usually a key factor to drive the market, hence the price hike! On the other hand, the real definition of luxury items is not simply the consumer goods offered to the customers, more importantly, it represents the culture behind the brand, so the price surging is also a way to keep their valuable images as a luxury brand.
Exotic leather is usually referred to the rarely obtainable leather like crocodile leather, python leather and ostrich leather, among which crocodile leather is the most favorite because of the special grain and touch. In the past, crocodile leather was mostly used in boxes or travel cases, which is comparatively larger than the normal handheld bag or clutch in size, so leather cutting was a crucial step as a box basically needs a piece of 130cm leather in length. However, making a luggage or case with crocodile leather seemingly becomes an impossible thing at present , because a piece of qualified leather for large item has almost gone out of supply. This is why exotic leather is so costly. If you own a crocodile leather item in hand, it must be a handsome fortune!
When I came across the captioned title, I was curious to see what kind of handbag that Kim Kardashian carries. When I was reading the article that one blog writes about Kim Kardashian, I totally felt uncomfortable with the author’s opinion, which seems too depreciative and intends to attack the value of the bag. Should super stars, famous people and celebrities be supposed to carry hundreds and thousands luxury handbags to match their identities? What does it matter that Kim Kardashian carries a handbag less than $100? This is everyone’s free will to buy whatever they want, what really matters is follow your actual desire. Don’t take it for granted that celebrities should carry something that is inaccessible to us. They are as normal as we are, don’t try to broaden the gap as there is no gap between human beings. Alright, what I want to say is Kim Kardashian is still very attractive with her Olivia + Joy Tycoon Satchel. Love everything she carries!
Talking about the hottest topic days ago, I believe the big news is the Royal Wedding of Prince William and Kate Middleton, which has become the biggest cover on all kinds of media coverage recently. It was a splendid and global but touching wedding that many girls are longing for. It is said that the whole wedding costs £2000, this is an amazing number that you will instinctively respond a “wow” once hearing the number! The wedding was held in Westminster Abbey in London and witnessed by the global audience. The royal couple held this romantic ceremony and exchanged their vows there. But spending £2000 for a wedding, is that really reasonable? Some of the voices against this exaggerating and luxurious wedding occurred over the internet and the objectors became to criticize the feudal thoughts and phenomenon, which indeed leaves us a social problem to think about!
It’s miserable to know the disaster has come again! March 11, 2011 is the day that will never be forgot for every Japanese. Magnitude 9.0 earthquake has ruined many people’s houses, taken their lives and brought them homeless. People from different countries outstretch their hands to tsunami victims like fund collection. It’s said that Lady Gaga advocated her fans to raise money for those people affected in the devastating earthquake. Within 24 hours of the quake, Lady Gaga has confirmed on twitter that she’s going to sell the bracelet which is designed by her and with “We pray for Japan” both in English and Japanese printed on it to raise the money for Japan. The bracelet is made in rubber with a symbolic monster paw logo and her wishes to Japan. She said the bracelet will be priced at $5 per piece and all the money collected from selling the bracelet will be donated to tsunami charity to help those in need. Since this bracelet is still in production, it is said that it will be available by 25th. But you can preorder now to get yours right after it’s put on sale.